Lucas. He may make millions of dollars selling action
figures and t-shirts, but unlike other movie directors, he'll
never be able to make a cent through product placement deals.
Sometimes I imagine how funny it would be be if he decided to
sell out entirely, and in the next Star Wars installment we
watched Anakin Skywalker sipping Pepsi during his lightsaber
training and Obi-Wan extolling the virtues of his new Nike
brand athletic footwear while lunching at the Tatooine branch
Taco Bell. Although Lucas has never gone quite that
far, I certainly wouldn't classify his merchandising policies
as tactfully restrained. Consider, for instance, the recent
series of Frito-Lay magazine ads featuring the slogan
"Even Queen Amidala can't resist Lay's potato
Drink Dew? You may have
noticed the grim visage of Darth Maul peering out at you
I bet that tartrazine was invented
by a Dark Lord of the Sith.
If you say it fast enough, "Mace Windu"
sounds a lot like "Mountain Dew".
aggressive tie-in campaign exhibits a series of 24 collectible
aluminum cans, each featuring a different character from The
Phantom Menace. These cans interest me, not for the
pictures, but the tiny, barely noticeable words that are
mysteriously printed on each can without explanation.
assuming that when the words from all 24 cans are assembled, they
form a sentence. I'm curious as to what this sentence might be, but
there's no way I could purchase enough Pepsi products to find all 24
words. That's where you come in. Do you
have a collector can lying around? Add a word to the nifty new
Wars / Pepsi Mystery Database!